“Definitely Male [-centric]”: The Shifting Images of Women in Indian Advertisements

Advertising has seen tremendous changes even over the last decade. Advertisements tend to co-opt whatever is the new cool trend to market their products. For instance ads like the My Choice campaign, #ShareTheLoad, beauty products for dark-skinned women, and so on (discussed later) talk about women’s agency, sharing domestic responsibilities and taking pride in being […]

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Family Gatherings in India

Indian families know how to stick together and they would go to lengths to make sure nobody dare accuse them of being anti-social. They’re social from level 1: which would be talking to people outside their houses for hours in night suits, to level max: travelling 700 kms to some hill station with their entire […]

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